Opportunities for businesses
Increased trade
Businesses may benefit from increased visitor numbers before, during and after the event, including:
- cafés and restaurants.
- hotels, guest houses and B&Bs
- retail businesses
- attractions and visitor experiences
- food and drink producers
Marketing and promotion
Businesses can use the event to:
- increase awareness of their products and services
- reach new customers
- promote online and in-person offers
- showcase local produce and craftsmanship
Tourism growth
The global media coverage associated with the Tour de France can help:
- raise the profile of the Scottish Borders
- encourage future tourism visits
- strengthen the area's reputation as a cycling destination
Collaboration opportunities
The event is a chance for communities, businesses and other partners to come together, including through:
- working with neighbouring businesses
- create visitor packages and promotions
- supporting community events through sponsorship
- offering cycling-themed products and services
Workforce and skills development
The event may create opportunities for:
- temporary employment
- volunteer development
- hospitality and event-management experience