- Title or Description
- Spend on advertising
- FOI Number
- 2024639
- Date Received
- 25/06/2024
- Type of Request
- FOI
- Request or Question
-
How much did Scottish Borders Council spend in total on advertising in 2019, 2020, 2021, 2022, and 2023? For each of these years, please provide a full percentage breakdown of all the platforms used for Scottish Borders Council advertising including: 1. Regional and local UK news brand publishers (a) in print (b) online 2. Google
3. Facebook
4. Other major online platforms e.g. Twitter, Instagram, YouTube, LinkedIn, Tik Tok - Response
-
How much did Scottish Borders Council spend in total on advertising in 2019, 2020, 2021, 2022, and 2023? Please note that the below totals include:
* Publication of statutory notices in local/national print media
* Advertising of Elected Member surgeries in local print newspapers and town-level print publications
* Information-only based adverts, for example BT Phonebook adverts
* Property sale/lease advertising
* Other advertising/marketing activities across all mediums, inc radio It excludes recruitment advertising. 19/20 - 122,564.92 (of which statutory notices placed in print media - 74,921.75) 20/21 - 115,234.59 (of which statutory notices placed in print media - 91,557.38) 21/22 - 99,363.40 (of which statutory notices placed in print media - 81,942.76) 22/23 - 114,253.92 (of which statutory notices placed in print media - 91,150.42) 23/24 - 120,017.81 (of which statutory notices placed in print media - 85,330.13) For each of these years, please provide a full percentage breakdown of all the platforms used for Scottish Borders Council advertising including:
1. Regional and local UK news brand publishers (a) in print (b) online
2. Google
3. Facebook
4. Other major online platforms e.g. Twitter, Instagram, YouTube, LinkedIn, Tik Tok 19/20 In addition to statutory notices and Elected Member surgeries, 1269 spent on advertising in print via local/regional news brand publishers; 0 spent on Google, Facebook or other major online platforms 20/21 In addition to statutory notices and Elected Member surgeries, 4402 spent on advertising in print via local/regional newspapers; 0 spent on Google, Facebook or other major online platforms 21/22 In addition to statutory notices and Elected Member surgeries, 237 spent on advertising in print via local/regional news brand publishers; 417 Facebook; 0 spent on Google or other major online platforms 22/23 In addition to statutory notices and Elected Member surgeries, 652 spent on Facebook; 0 spent on regional/local news brand publishers, Google or other major online platforms 23/24 - In addition to statutory notices and Elected Member surgeries, 125 spent on Facebook; 0 spent on regional/local news brand publishers, Google or other major online platforms
