- Title or Description
- Marketing Budgets
- FOI Number
- 2024241
- Date Received
- 23/02/2024
- Type of Request
- FOI
- Request or Question
-
Please may you provide me with how much budget was spent on marketing/ digital marketing in 2023.
If possible, would you be able to provide information on the budget in 2022 also.
Please provide the information in the form
Marketing Service 2022 2023 % of overall budget
SEO
PPC
Paid social
PR - traditional
Digital PR
Social media marketing
Strategy and consulting
*Any additional services
If it is not possible to provide the information requested due to the information exceeding the cost of compliance limits identified in Section 12, please provide advice and assistance, under the Section 16 obligations of the Act, as to how I can refine my request.
If you can identify any ways that my request could be refined, I would be grateful for any further advice and assistance. - Response
-
Marketing Service 2022 2023 % of overall budget
SEO Nil Nil
PPC Nil Nil
Paid social 433.85 531.46 N/A The Council does not have a specific centralised marketing/advertising budget
PR - traditional 1706 16,918 (inc 10,000 externally funded) As above
Digital PR Nil Nil
Social media marketing See Paid Social See Paid Social
Strategy and consulting Nil Nil
*Any additional services Radio advertising - 2067.94 Radio advertising - 1026 As above
Please note, these figures do not include spend on recruitment or property sale/lease advertising or statutory notices. Other advertising spend has also been excluded, for example information based adverts e.g. BT Phonebook.
The spend included above covers, amongst other things, campaigns relating to festive waste and recycling changes, Cost of Living support information and event advertising undertaken by the Council e.g. 2023 UCI Cycling World Championships.
