2023 UCI Cycling World Championships

Business information and opportunities

The business opportunities of the Scottish Borders hosting the 2023 UCI Cycling World Championships extend far beyond the Tweed Valley.

This is a once in a lifetime opportunity and is chance to welcome the world to the south of Scotland and showcase the Scottish Borders to a huge audience.

A local business guide has been produced to help businesses find out more and get involved and a toolkit is available to help businesses and organisations support and promote the event.

Window dressing competition

Borders businesses are being encouraged to create window displays to welcome the 2023 UCI Cycling World Championships to the Scottish Borders.

Businesses can enter a Borders-wide window dressing competition, with the winner receiving a week of advertising on Greatest Hits Radio (Scottish Borders and North Northumberland) worth over £500.

To take part, all you have to do is:

  • Decorate a window at your business premises based on a cycling or the UCI World Champion rainbow jersey theme
  • Complete a short online entry form, uploading an image of the window display by Monday 7 August
  • Keep your window dressed until Sunday 13 August to enable in-person judging of shortlisted entries.

Thousands of visitors expected

Thousands of visitors and spectators will come to our area in August for the Championships - they will need accommodation, food, drink and experiences that enhance their stay and spread the economic benefits as far as possible.

We are already well placed to support visitors through our existing tourism infrastructure, but we want to encourage all our businesses to consider how they can support the visitor experience further, and engage with the Championships and maximise the opportunities that they bring.