Available downloads
Event management and development
- Strategic planning (PDF - 1.2 MB)
- Planning and scheduling (PDF - 1.17 MB)
- Development and ideas (PDF - 1.64 MB)
- Planning and marketing (PDF - 1.19 MB)
- Management plan and delivery on the day (PDF - 1.18 MB)
Safe and legal - four step approach
- Safe and legal guide (PDF - 655.21 KB)
Event marketing - compiling copy
- Advertising (PDF - 1.21 MB)
- Publicity materials (PDF - 1.3 MB)
- Publicity explained (PDF - 1.2 MB)
- Guide to good design and PR (PDF - 1.19 MB)
- Copywriting (PDF - 1.2 MB)
- Clear print guidelines (PDF - 1.19 MB)
- Print distribution (PDF - 1.22 MB)
- Press release (PDF - 1.19 MB)
- Proactive PR (PDF - 1.2 MB)
- Scottish Borders branding (PDF - 1.31 MB)
- CRM and emarketing (PDF - 1.19 MB)
Event marketing - Listings and guides
- Free publicity (PDF - 1.23 MB)
- Listings guides (PDF - 1.22 MB)
- Media contacts (PDF - 1.41 MB)
- News coverage (PDF - 1.3 MB)
Social media marketing
- Making the most of social media (PDF - 1.18 MB)
- Targeting your messages (PDF - 1.28 MB)
- Making your website for everyone (PDF - 1.2 MB)
- Website design (PDF - 1.31 MB)
- Writing for the web (PDF - 1.19 MB)
Event planning - Money and budgets
- Introduction to fundraising (PDF - 1.19 MB)
- Introduction to sponsorship (PDF - 1.18 MB)
- Managing your money (PDF - 1.18 MB)
- Money and budgets (PDF - 1.53 MB)
Tour of Britain information
- Visitor/Spectator leaflet (PDF - 5.48 MB)
- Stage One estimated timings (PDF - 35.54 KB)
- Spectator parking information (PDF - 1.85 MB)
- Scott's View Shuttle Bus information (PDF - 252.65 KB)
- Visit Kelso events (PDF - 449.09 KB)
- Map of Kelso road closures and parking restrictions (PDF - 1.03 MB)
- List of Kelso road closures and parking restrictions (PDF - 125.95 KB)